Since Wild Dog was founded it has always believed in purpose as well as profit.
It is not uncommon during a branding exercise for a client to agonise over definitions of their Mission and their Vision. Often where the answer really lies is in an organisation’s purpose. Why do you exist? What problem are you trying to solve? If one can answer that, then everything else will flow easily.
When I started Wild Dog in 1996 if I had any purpose at all it was very simple. If I am honest, first I probably hoped to simply survive more than to dare dream of actually succeeding. Twenty-five years later, maybe we can at least claim the survival part.
More fundamentally though, Wild Dog was born out of a desire to design for clients who were passionate about their product or service. Whatever the organisation might do, we found that if the client had an energy, a drive and self-belief to deliver their message through whatever media, then Wild Dog can capture that magic. It is a truly special feeling and a privilege to be part of the process.
In essence nothing has changed over all these years. What excites and fires us up today, and when we are at our absolute most creative and technological best, and deliver is when we first meet you; we listen and we hear your story. If you have that hunger and that passion for your organisation, then Wild Dog will find the magic and we will be a fantastic fit for you.
What has changed over the years however, even though there is still nothing we love more than to design, create and build for our clients, is that the the reality is the world now expects more from us as an agency and as individuals. We need to take responsibility for who we are and what we do. We need to be considerate as well as creative.
Therefore we feel that you need to know not just what we can do for you as an agency, but what type of people we are.
As we approach our twenty-fifth birthday we have set ourselves a number of ambitious and aspirational challenges for ourselves as an agency:
To aim to become a certified B-Corp member.
- To Give Back
To donate 1% of our sales value (minus Government taxes) to Charity; and to involve our clients in deciding which causes to support.
- Carbon and Net Zero
To sign up to the Terra Carta – the sustainable markets initiative.
To declare a Climate emergency, and develop a carbon emissions plan that will enable us to achieve Net Zero.
- Diversity, Equity & Inclusion
To actively promote and create an inclusive working environment.
If, having read all this you feel that we are the type of agency you would like working for you, then we too would love to hear from you.
Please do get in touch and tell us your story.
We love to hear stories and then help you turn them into magic.
Certified B-Corp member aspirations
We know that this is a huge aspiration, and that it is going to take a huge commitment from ourselves but our pledge for the coming year is to try to become a Certified B-Corp member.
The rigorous assessment and standards to become a B-corp member is daunting. But we know that we are already there in spirit and therefore look upon becoming accepted as the next (albeit hugely challenging!) step.
Give Back - Wild Dog`s Charities
The first year of the global pandemic has been hard. It has taken its toll on people both collectively and as individuals. For most of us this has been both extraordinary and on a scale that none of us has ever witnessed or even imagined before.
Across the world a number of organisations and companies are in survival mode, with hatches battened down; and beyond protecting their own, charity is understandably in short supply.
We’ve decided that we need to buck this trend of only self-protection. However hard it might be for a small agency to do, we need to be bold and we need to be kind. There are simply too many wrongs that need righting, and they simply can’t wait.
We have decided from Spring’21 onwards to donate 1% of our sales value (minus VAT and Government taxes of course) to Charity.
In simple terms, if you spend £100 with Wild Dog, we will give £1 to a registered charity. And the client, as in you, can choose which of our designated charities is to receive the donation.
In selecting which charities to support, we know that there are any number of issues facing the world, and clearly we can’t support all of them.
Therefore we have focussed on three.
- An humane/social issue (St Anne’s – Homeless Charity).
- A wildlife protection issue (FOUR PAWS).
- An Environmental/Climate issue (Surfers Against Sewage).
All three are admirably worthy of help and assistance.
And uniquely, our clients get to decide which one they would like to support (if you’d rather not, then that is fine and we’ll select one for you).
We will give you a regular update on where the money has gone and what assistance it has given.
St Annes Day Centre Homeless Charity
Life on the streets can be lonely and frightening. St Anne’s Day Centre in central Brighton UK provides a safe sanctuary to 70 homeless, isolated and vulnerable individuals every single day. They get to be fed, to be safe, to socialise and St Anne’s try to help them to turn their lives around.
St Anne’s Trust – Registered Charity: 1097471
FOUR PAWS Wildlife Charity
FOUR PAWS is the global animal welfare organisation for animals under direct human influence, which reveals suffering, rescues animals in need and protects them. Their vision is a world where humans treat animals with respect, empathy and understanding.
FOUR PAWS – registered charity: 1118102
Surfers Against Sewage Environment, Conservation & Climate Charity
The Surfers Against Sewage is a community dedicated to the protection of oceans, waves, beaches and wildlife. A national marine conservation and campaigning charity that inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife.
Surfers Against Sewage – registered charity: 1145877
Sustainability & Carbon Net Zero
The fact that the planet faces a climate emergency is not in any doubt.
Our pledge for the coming year is to take responsibility for Wild Dog’s contribution to the situation, and to publish our actions.
First as part of our sustainability plan, we have signed up to the Terra Carta – a charter that puts sustainability at the heart of the private sector.
With the Sustainable Markets Initiative, His Royal Highness The Prince of Wales is gathering a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress towards a sustainable future. We are hugely proud for Wild Dog to be a named supporter (please scroll to end of the link on the page); but one humble name amongst so many admirable organisations.
Secondly we will declare a Climate Emergency declaration, with a commitment to develop and publish our plan for CO2 mitigation within the next few months.
Thirdly, in order to achieve the plan we have started to measure our carbon emissions using the excellent company carbon emissions calculator at Carbon Responsible and publish these.
Wild Dog is a founding member (and the only non tour operator member) of the AITO Climate Crisis Think Tank (ACT). Made up of key industry specialists, ACT engages with Government and Regulators regarding the core topics of carbon emissions & climatic change within the tourism sector.
Although Wild Dog works across a number of industry sectors, for this reason we have selected to align ourselves with the Tourism Declares movement.
Wild Dog Design Declare a Climate Emergency
We’ve signed up to Tourism Declares, an initiative that supports tourism businesses, organisations and individuals in declaring a climate emergency and taking purposeful action to reduce their carbon emissions as per the advice from The Intergovernmental Panel on Climate Change (IPCC) to cut global carbon emissions to 55% below 2017 levels by 2030.
Like all signatories, we have committed to the following five actions:
- Develop a ‘Climate Emergency Plan’ within the next 12 months, which sets out our intentions to reduce carbon emissions over the next decade.
- Share an initial public declaration of our ‘Climate Emergency Plan’, and update on progress each year.
- Accept current IPCC advice stating the need to cut global carbon emissions to 55% below 2017 levels by 2030 in order to keep the planet within 1.5 degrees of warming. We’ll ensure our ‘Climate Emergency Plan’ represents actions designed to achieve this as a minimum, through delivering transparent, measurable and increasing reductions in the total carbon emissions per customer arising from our operations and the travel services sold by us.
- Encourage our suppliers and partners to make the same declaration; sharing best practice amongst peers; and actively participate in the Tourism Declares community.
- Advocate for change. We recognise the need for system change across the industry to accelerate a just transition towards carbon-free tourism.
Carbon emissions measurement
Before any organisation can start to create a plan to aim for a Carbon Net Zero footprint, naturally one needs to be able to accurately measure their Scope 1, 2 & 3 emissions.
At Wild Dog we use the Carbon Responsible emissions calculator.
This free Company calculator is one of the most sophisticated ones on the market, and is very straightforward to use; and delivers an excellent easy to understand report.
If one needed any example of how possible it is for a company to reduce their emissions this is starkly illustrated in our first two reports.
The first covers the six month period leading up to the pandemic lockdown (in the UK March 2020), and the second covers the subsequent six months. Due to lockdown circumstances, our CO2 emissions were reduced to a sixth of our ‘normal’ output. Naturally we understand that these figures reflect extraordinary times, consisting of only teleconf meetings, virtually zero travel, WFH etc . However it also proved to us that it can be done.
Throughout the coming months, as we develop our Net Zero plan we take encouragement from our initial sample. We now aim to reduce and mitigate our emissions until net zero is achieved.
Diversity, Equity & Inclusion
Everyone is welcome at Wild Dog Design.
We strive to create an inclusive environment where a diverse mix of minds, backgrounds and experiences is our best and biggest asset.
All our employees should be who they are; and feel free and comfortable. We value them. We appreciate them as they are the life that is our agency.
As employers, we will prevent discrimination against our people regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them unique.
Together we are creative and fearless. We strive to be kind, honest and considerate to each other at all times. To celebrate and embrace our differences, and collectively to make where we work the best that it can be.
In short, we aim to be a truly inclusive organisation.
Our approach is very simple – it’s about you. It’s about everyone.
Your work matters What you do is important to us.
Wild Dog not only has passion, creativity, energy and expertise, we also have a big and honest heart.
As part of our commitment to the environment and sustainability, we have been working for a collective of tour operators creating a movement highlighting the issue of plastic waste, creating the brand and website for the One Bottle at a Time initiative. Other projects in this area include the Rampion Offshore Wind Farm and carbon emissions specialist Carbon Responsible. Whilst Veteran’s Aid has been helping those in need tirelessly since 1932.
Our commitment to these projects runs through everything that we do.
Therefore if you’d like a no obligation chat about what we can do for you, please get in touch.