Because we care A welcome from our founder
& managing director Michael C Hughes


Since Wild Dog was founded it has always believed in purpose as well as profit.

It is not uncommon during a branding exercise for a client to agonise over definitions of their Mission and their Vision. Often where the answer really lies is in an organisation’s purpose. Why do you exist? What problem are you trying to solve? If one can answer that, then everything else will flow easily.

When I started Wild Dog in 1996 and without wishing to sound over lofty and full of high ideals, Wild Dog was born out of a desire to design for clients who were passionate about their product or service.

Whatever the organisation might do, we found that if the client has an energy, a drive and self-belief to deliver their message through whatever design media, then Wild Dog can capture that magic. It is a truly special feeling and a privilege to be part of the process.

In essence nothing has changed over all these years.

What excites and fires us up today, and when we are at our absolute most creative and technological best, and deliver is when we first meet you; we listen and we hear your story. If you have that hunger and that passion for your organisation and your offering, then Wild Dog will find the magic and we will be a fantastic fit for you.

Of course in the early days of the agency, the dream is a mixture of drives and emotions. You need to survive and be profitable; you want to get satisfaction from doing something creative and doing it well; you hope to foster working relationships with clients and staff that over time come more akin to friendships and finally have some fun on the way.

Even though there is still nothing that we love more than to design, create and build for our clients, what has changed over the years is the world now expects more from us as an agency and as individuals. We need to take responsibility for who we are and what we do. We need to be considerate as well as creative.

Consequently over the last few years we have also really strived to make a difference. To feel proud of who we are and what we contribute, as well as being proud of our designs.

We are 27 years in and still we are by no means perfect. Far from it. We stumble and we fail; but when we do, then we pick ourselves up and try again.

Nonetheless there are a few things that we’ve managed to achieve or adopt, and that we feel deserve a little shout out:

  • B-Corp

    In 2022 we were awarded B Corp Certification; and we are so proud to achieved this, and it serves as a great benchmark to keep on improving.

  • To Give Back
    We donate 1% of our sales value (minus Government taxes) to Charity; and to involve our clients in deciding which causes to support.
  • Carbon Reporting and Net Zero

    Wild Dog was proud to become a signatory and launch partner of the Glasgow Declaration on Climate Action in Tourism at COP26. We have pledged to achieve Net Zero by 2030, and as our second climate plan reveals it is going to be tough. All the easy mitigation wins have been made, and now the real slog begins.

  • Diversity, Equity & Inclusion
    We actively promote and create an inclusive working environment.

If, having read all this you feel that we are the type of agency you would like working for you, then we too would love to hear from you.
Please do get in touch and tell us your story.

We love to hear stories and then help you turn them into magic.



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Wild Dog Design is B-Corp certified

In 2022 we were awarded our B Corp Certification.

We are hugely proud to be part of the movement of united minds and organisations who truly believe in using their business to make a difference to benefit all people, communities and the planet.

We have published our first Impact Report, and although there are many things we are proud of as a company, we appreciate that we are a long way from perfect and have much to do. Nonetheless we plan to strive harder each year and become the best design agency that we can.

View our Impact Report (download PDF) 

B Corp Certification is a designation that a business is meeting highest standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

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Give Back

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Give Back - Wild Dog`s Charities

It was during the global pandemic when, like so many organisations we initially went into survival mode; we battened down the hatches and not too altruistically thought of only how we were going to survive.

However we then decided that we need to buck this trend of only considering self-protection. However hard it might be for a small agency to do, we needed to be bold and we need to be kind.

And so when arguably we were at our most vulnerable and most self-centred, we decided that was the time to rethink.

From 2021 onwards we pledged to donate 1% of our sales value (minus VAT and Government taxes of course) to Charity.

In simple terms, if a client spends £100 with Wild Dog, we will give £1 to a registered charity. And the client, as in you, can choose which of our designated charities is to receive the donation.

In selecting which charities to support, we know that there are any number of issues facing the world, and clearly we can’t support all of them.

Therefore we have focussed on three.

  • Humane/social (Knight Support – Homeless Charity).
  • Animal welfare worldwide (FOUR PAWS).
  • Environmental/climate (Surfers Against Sewage).

All three are admirably worthy of help and assistance.

And uniquely, our clients get to decide which one they would like to support (if you’d rather not, then that is fine and we’ll select one for you).

We will give you a regular update on where the money has gone and what assistance it has given.


Knight Support Homeless Charity

Life on the streets can be lonely and frightening. Knight Support is a Charity based in Brighton and Hove devoted to helping Rough Sleepers and our Homeless, through the provision of support, advacacy, clothing and self-care items.

Knight Support – Registered Charity: 1190776


FOUR PAWS Animal Welfare Worldwide

FOUR PAWS is the global animal welfare organisation for animals under direct human influence, which reveals suffering, rescues animals in need and protects them. Their vision is a world where humans treat animals with respect, empathy and understanding.

FOUR PAWS – registered charity: 1118102


Surfers Against Sewage Environment, Conservation & Climate Charity

The Surfers Against Sewage is a community dedicated to the protection of oceans, waves, beaches and wildlife. A national marine conservation and campaigning charity that inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife.

Surfers Against Sewage – registered charity: 1145877


Sustainability & Carbon Net Zero

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Sustainability & Carbon Net Zero


Glasgow Declaration

The fact that the planet faces a climate emergency is not in any doubt.

Our pledge for the coming years is to continually take responsibility for Wild Dog’s contribution to the situation, to publish our actions and to aim for Net Zero.

As part of our sustainability plan, Wild Dog was proud to become a signatory and launch partner of the COP 26 Glasgow Declaration on Climate Action in Tourism – view here.

By becoming signatories, we have agreed to implement the commitments detailed in the Glasgow Declaration.

  • Support the global commitment to halve emissions by 2030 and reach Net Zero as soon as possible before 2050 (our heartfelt desire and aim is to actually reach Net Zero by 2030).
  • Deliver climate action plans within 12 months from becoming a signatory (or updating existing plans), and implement them.
    Align plans with the five pathways of the Declaration (Measure, Decarbonise, Regenerate, Collaborate, Finance) to accelerate and co-ordinate climate action in tourism.
  • Report publicly on an annual basis on progress against interim and long-term targets, as well as on actions being taken.
  • Work in a collaborative spirit, sharing good practices and solutions, and disseminating information to encourage additional organisations to become signatories and supporting one another to reach targets as quickly as possible.
  • Measure our emissions and publish.

View our Glasgow Declaration statement.


ACT Climate Crisis

Wild Dog is a founding member (and the only non tour operator member) of the AITO Climate Crisis Think Tank (ACT). Made up of key industry specialists, ACT engages with Government and Regulators regarding the core topics of carbon emissions & climatic change within the tourism sector.

Terra Carta

Terra Carta

Wild Dog is a signatory to the Terra Carta – a charter that puts sustainability at the heart of the private sector. With the Sustainable Markets Initiative, His Majesty King Charles III is gathering a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress towards a sustainable future. We are hugely proud for Wild Dog to be a named supporter.


Tourism Declares

Wild Dog has declared a Climate Emergency. We’ve signed up to Tourism Declares, an initiative that supports tourism businesses, organisations and individuals in declaring a climate emergency and taking purposeful action to reduce their carbon emissions –


Carbon emissions

Before any organisation can start to create a plan to aim for a Carbon Net Zero footprint, one needs to be able to accurately measure their Scope 1, 2 & 3 emissions. Naturally before one can mitigate their emissions you need a measurement and then a plan of reduction.

We have been measuring our emissions as a company since Sept 2019. The irony is of course in the early days the task seemed relatively straight forward.

We measured, made immediate obvious reductions and then the reductions were assisted even further with the pandemic and the lockdowns. No travel, no meetings, no conferences all meant no emissions; and consequently the reduction plan made great strives. 

Fast forward a few years, and we are now in a post-pandemic commercial world of more active staff attending meetings, travelling and generally being busy; coupled with the fact that our measuring has also become more accurate and more detailed.

As our latest report reveals, the consequence of all this increased activity and improved measuring accuracy is that our emissions are on the rise. But so is our determination to get to Net Zero by 2030. It will not be easy; but worthwhile was never easy.  




Wild Dog Climate Plan

In line with our commitment to the Glasgow Declaration, we are proud to publish the latest edition of our Climate Plan.




Diversity, Equity & Inclusion

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Diversity, Equity & Inclusion

Everyone is welcome at Wild Dog Design.

We strive to create an inclusive environment where a diverse mix of minds, backgrounds and experiences is our best and biggest asset.

All our employees should be who they are; and feel free and comfortable. We value them. We appreciate them as they are the life that is our agency.

As employers, we will prevent discrimination against our people regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them unique.

Together we are creative and fearless. We strive to be kind, honest and considerate to each other at all times. To celebrate and embrace our differences, and collectively to make where we work the best that it can be.

In short, we aim to be a truly inclusive organisation.

Our approach is very simple – it’s about you. It’s about everyone.

Your work matters What you do is important to us.

Wild Dog not only has passion, creativity, energy and expertise, we also have a big and honest heart.

As part of our commitment to the environment and sustainability, we have been working for a collective of tour operators creating a movement highlighting the issue of plastic waste, creating the brand and website for the One Bottle at a Time initiative. Other projects in this area include the Rampion Offshore Wind Farm and carbon emissions specialist Carbon Responsible. Whilst Veteran’s Aid has been helping those in need tirelessly since 1932.

Our commitment to these projects runs through everything that we do.

Therefore if you’d like a no obligation chat about what we can do for you, please get in touch.