A new website that faithfully communicates Ciceroni’s specialist knowledge aimed at an equally informed user group inspiring them to enquire and book.
Ciceroni Travel is a well-established & highly respected company specialising in cultural tours for groups and individuals; offering unique access to some of the world’s greatest galleries and private houses. With an almost family club-like atmosphere amongst their clients, these are very special tours.
Ciceroni needed to convey their expertise and quality on-line to an equally well-read, quality-conscious target audience, whilst also conveying the friendly, relaxed and fun nature of their group tours.
For the website design and development, we worked closely with the client analysing the existing site and went through a thorough phase of site and customer research, adopting a user centred design approach we developed an improved information architecture (IA).
The project included a comprehensive Information Architecture process, responsive front-end design and development, an open-source CMS build and integration and training.