A reposition for a well-established Far East tour specialist with complete rebrand and new website to faithfully reflect their highly personal service and experience.
Eastravel is a family-owned specialist tour operator focusing on the Far East; well-established, with genuine shop foot-fall clients and an ever increasing on-line presence. The company wanted to rebrand to reflect their sophisticated expertise of the region, whilst retaining their friendly and approachable ‘local’ identity.
Through collaborative research with the client, we established that unlike other tour operators for this region, Eastravel go beyond the traditional tourist hotspots and landmarks. Their unique understanding meant that their customers’ gained a real insight, without having to spend months researching. Eastravel is the perfect choice for the time-poor, experience-rich audience of honeymooners, young professionals and empty nesters looking for a really special holiday experience.
Wild Dog were easy to work with, understood what we wanted to achieve, helped us to focus and implemented ideas and changes all at a very good price. They respond to our requests promptly, upload the contents on our site when they did not have to and provide excellent ongoing customer service. They did what they said they were going to do, when they said they were going to do it and got our site live on schedule and cost.Dorothy Heng, Managing Director Eastravel
The first step was creating a brand marque which clearly identified their specialism and felt approachable and friendly, and reflected the company’s core values. Adopting a clean and elegant typographical route, with complementary earthy colour palette, the new marque reflects the Eastravel ethos of personal service and expertise. The strap-line of ‘Experience our Asia’ feels welcoming and inclusive; whilst introducing their breadth of experience that they offer clients.
For the website design and development, we deconstructed the existing site and went through a thorough phase of site analytics and customer research, developing an improved information architecture (IA). In order to clearly communicate their point of difference and unique understanding of the region, we created sample itineraries which focused on the unique aspects of their tour – ones that competitors were unlikely to include. These can also be filtered by interest groups, allowing visitors to tailor their trip precisely to their requirements.
The carefully curated accommodation showcases wonderfully with an image gallery illustrating the fantastic accommodation they can expect with Eastravel. The site is extremely visual which showcases the region to its fullest, whetting people’s appetite and encouraging them to choose Eastravel to book their trip. The project included a comprehensive Information Architecture process, responsive front-end design and development, CMS integration and training.