Spiral Staircase Systems: website celebrating over 50 years of architectural design

How do you create a website to celebrate 50 years of being an industry leader, which appeals to a wide-range of professionals?


Spiral Staircase Systems has been designing and creating extraordinary, beautiful staircases for over half a century. With a wide-ranging client audience, from high-end architects and interior designers through to property developers and builders, they needed a new site to fulfil the requirements of all these groups. It needed to be visually stunning and aspirational; whilst at the same time providing detailed technical information and an easy-to-use ordering system for the more technically-focused.

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We feel we have received a huge amount for our money from Wild Dog; the design and technical aspects of the site will keep it looking up to date for a good few years.
Henry Challis
Spiral Staircase Systems

Our approach:

Following a detailed information architecture phase, working closely with the client on UX, the final website development included an integral joomla based CMS, training and hosting. The new site made it really easy for building professionals to find a specific model. They can quickly and easily use the search function to search by reference number.

The visually stunning photography and front-end design also showcased Spiral's architectural installations perfectly. The final result has assisted Spiral Staircase Systems celebrate 50 years in the business, showcasing the company’s fantastic heritage; whilst ensuring this incredible legacy is all set to carry on creating beautiful staircases for the next half century.

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