The new logo was a bold departure from the classical serif capitals from 1989. The scripted font for the word ‘Real’ introduced some feminine elegance, whilst conveying a sense of personalisation and approachability. It also gave a natural emphasis to the word ‘Real’; something that was lost in the white capitals of the previous logo.
The bright blue of the Aegean Sea has been updated to a much more sophisticated colour palette.
The new strapline, ‘Travel Made Personal’, gives a concise description of the offering to help draw in new customers.
Meanwhile, the logo has the flexibility to work as an icon that can be used in different media formats, for example on mobile or letterheads.
The new brand has given this established operator a new lease of life, and helped them to stand proud in a competitive market.