How to create a fully responsive website offering a simple and clear experience for a wide variety of end users for the first offshore wind farm to be sited off the UK’s south coast?
Rampion Offshore Wind Farm is the first offshore wind farm to be sited off the UK’s south coast. Six years in the planning, construction started in autumn 2015 with onshore cable route works.
Once fully operational, the 116 Wind turbine generators are 140 m high with over 27km of buried on shore cables, and will generate 1,400 GWh of power; this translates into the equivalent of supplying over 350,000 UK homes or an approximate emission reduction of 600,000 tonnes per annum. It is unquestionably a major engineering project, with the potential to offer remarkable benefits to both the local community and in environmental terms, the global community.
Rampion approached Wild Dog to commission a new dedicated site. The brief was to create a fully responsive website offering a simple and clear experience for a variety of end users – the local community, mariners, educators, local suppliers and the media. The site needed to work visually whilst also being a hub of information about the project and its future. In addition the site would require a back-end CMS, including training for the key administrator’s at Rampion.
Onshore Stakeholder Manager
Rampion Offshore Wind Farm
It was clear from the outset that with multiple audience groups, a comprehensive user-centred design approach would be crucial. Detailed personas and their user journeys were mapped out and interrogated. It was clear, by way of example that a local mariner needed detailed information regarding maintenance and accessibility to sea routes, whilst members of the local community might have searching questions regarding environmental benefits and concerns through to educational and engineering communities wanting detailed technical data, and an understanding of how the wind farm generated power.
With such a broad range of users, we worked very closely with Rampion during the information architecture phase; creating detailed journeys and ensuring that long term as the wind farm developed with a future Visitor Centre planned, we developed a clean, elegant and useful site that Rampion could seamlessly develop over the coming years.
Rampion were exceptionally keen from the outset that the site would be seen and actually be a genuine part of the local community - from sourcing local businesses to work with, serving local educational requirements through to the marine community. Our design approach was to create a fully responsive, clean and simple site that was user friendly for all the users. In addition the site was particularly unique as there was the opportunity to include an interactive map based on Google’s mapping technology and a WebGL animation (view), which explains how Rampion works.All the illustration work and animation was developed in-house at Wild Dog.
Wild Dog’s aim was to help educate and inspire the community to embrace and understand the benefits of the wind farm and the clean, green and renewable energy that it provides.