Littleton Lodge: launching a new country retreat

How do we create a brand, website and printed literature for a new country retreat, which has real stand-out in a crowded marketplace, and reflects the overwhelming passion of its owners?


Research showed that a key audience for Littleton Lodge was city dwellers seeking a stylish country break; coupled with weekenders needing to stay over for weddings and events, or visitors to the area during the working week. What people want is a home from home; something a little special, even quirky. What they know they don't want is simply a B&B. We needed to successfully reflect the painstaking attention to detail the owners had shown when renovating the country retreat, and make it quick and easy for people to book online, especially on their mobile.

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When we started working with the Wild Dog team we had a fairly clear vision of what we wanted from our logo as well as the look, feel, and functionality of our website. Wild Dog embraced this vision and created something that we love, gets constant praise from our guests, and is already driving 50% of our business – a pretty impressive number after only 6 months of operation. All delivered by a group of professionals that know their stuff, don’t bombard you with tech jargon, and are really nice people to boot!
James Bell
Founder and Owner
Littleton Lodge

Our approach:

Wild Dog first created the Littleton Lodge brand adopting a clean and elegant typographical route offering a luxurious and timeless feel that reflects the lodge perfectly.

We wanted to design a marque that was both architectural to reflect the owner's love for the building and it's victorian heritage, whilst bring in a fun element with the inverted 'L' that would allow them to use the ID as a graphical device later for branded merchandise through to watermarks on letterheads. Whilst for colourways, we adopted a teal aqua blue; reminiscent of the celebration of colour to be found in bold Victorian interiors, whilst staying true to a muted palette that suggested elegance and sophistication.

For our own photography brief, we naturally wanted to capture the pure essence of the building, and its stunning interiors. To not only create a visual impression of the fun and passion that lies at the heart of the property, but also to reflect accurately the bedrooms and spaces that are for hire. This is a country retreat, not a B&B; it is a guest's home for the time that they stay and we understood that they needed not only to be attracted to its warmth, but relate faithfully to what they would be experiencing.

In terms of site design and development, we worked closely with the client to map out all the important information architecture. Who were the audience? What did they want and need to learn from the site? And, crucially how were they to book? Through a series of User Journeys and wire framing, the site was developed with the end-user in mind, enabling them to view and book a room easily and readily online, especially on mobile.

The site was built using Joomla as the content management system, thus allowing for easy and flexible creation and management of content; with full CMS training and integration with a third-party booking engine we were able to completely empower the client to run and administer the site efficiently, whilst always staying on brand.

Since launch, this magical country retreat has been booked almost continuously, so if you need a break then certainly we can't recommend Littleton Lodge highly enough…but you had better put your bid in for a room soon.

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