How do you create a brand and website for a second-generation family joinery business with very modern aspirations?
Hubble Kitchens is a family run kitchen and joinery company. Offering bespoke designs they manufactures stylish, beautifully made furniture for the contemporary home. Operating in a crowded marketplace, the brand and website needed to clearly communicate what set Hubble apart and made their kitchens very special.
The company effectively has two sides to the joinery business: the completely tailor-made hand crafted service and an alternative fitted, bespoke service using a selection of beautiful components sourced from around the world.
Starting with the brand, we wanted to create an ID that clearly reflected the company's bespoke architectural approach to their projects; this in turn to complement the owner’s ethos of design integrity and personal service from start to finish.
The family name, Hubble was brought to the fore as an embodiment of the company - family run, personable and highly distinctive in the field of hand-made kitchens. Our design adopted a typographical route that was a graphical marque in its own right. Using approachable and friendly lower case lettering, the inter-linked ‘b’ subtly referenced the joinery work. Curvy, rounded, friendly lettering embedded in a warm, gold-biscuit colour complemented the company’s association with tactile, beautiful work surfaces.
Following the successful creation the brand, Wild Dog were commissioned to design and build their new responsive website, offering stylish galleries of their exquisite range of kitchens.
In our approach, we understood that buying a new kitchen was likely to be one of the biggest investments for someone renovating their home. With the increased presence of sites such as Pinterest, consumers would happily spend hours researching the perfect kitchen for them and creating galleries of ideas. Our website was designed to reflect this trend: allowing consumers to easily browse their range of kitchens, wonderfully showcased by stunning photography. The site was also integrated with all the main Social Media sites, encouraging users to share and save their favourite designs and mirroring the habits of their target audience.
Ultimately the website was designed to beautifully showcase what made Hubble special: their incredible attention to detail, knowledge of every aspect of kitchen design and the amazing quality of the items they produced. Wild Dog did the photography of the new Hubble showrooms - detailed photography really brought to life and celebrated their range and set them apart from their competitors.