A future-facing website for one of London’s oldest schools
Colfe’s is one of London’s oldest academic schools and can trace its history back to the 15th Century. Although Colfe’s is rightly proud of its 360-year history, it is not burdened or defined by it. The pupils thrive in this mixed, dynamic and multi-cultural environment that celebrates both the future and the past; a unique characteristic that needed to be conveyed clearly in the new Colfe’s website.
Wild Dog was approached with a view to completely redesigning its digital presence to reflect this lively creative culture. The brief was to deliver an innovative responsive site that faithfully conveyed their excellent academic achievement and happy students. Crucially, it needed to be simple and informative for a wide range of audiences – including current and prospective parents, former pupils, potential donors, the press and the local community.
The new website delivered on all fronts, with a streamlined user journey, a light and airy design with clear navigation, inspiring new body of photography and rationalised brand guidelines. Importantly it balanced the content to reflect the varied target audience, where previously content was weighted to a few key areas.
In summary, Colfe’s now have a website that reflects its objective of being the independent day school of choice in South-East London.
Lady Eleanor Holles
evolving a brand with over 300 years of heritage
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