How do you create a website and brochure that communicates a company’s specialist knowledge to an equally informed user group, inspiring them to enquire and book?
Ciceroni Travel is a well-established & highly respected company specialising in cultural tours for groups and individuals; offering unique access to some of the world's greatest galleries and private houses. With an almost family club-like atmosphere amongst their clients, these are very special tours.
Ciceroni needed to convey their expertise and quality both in print and on-line to an equally well-read, quality-conscious target audience, whilst also conveying the friendly, relaxed and fun nature of their group tours.
For the website design and development, we worked closely with the client analysing the existing site and went through a thorough phase of site and customer research, adopting a user centred design approach we developed an improved information architecture (IA). The project included a comprehensive Information Architecture process, responsive front-end design and development, an open-source CMS build and integration and training.
Our concept for the brochure was to create a brochure style and template that celebrated a time-less consistency in it’s look and feel. A simple, silver foiled cover that is printed on to tactile, uncoated stock with only the deep, almost Georgian colour scheme changing each year (five seasons completed to date). This elegant, understated approach has won an affection amongst Ciceroni’s loyal customers; with them genuinely looking forward to it’s arrival.
The inside layout adopts an elegant and simple format. The small format, 76 page brochure is printed on uncoated stock throughout, with perfect binding and with exquisite imagery, the brochure has real keep-sake appeal. Part informative travel guide, part delicious art tours reference for the past five years that we have created Ciceroni’s annual brochure, the feedback is that it has become the absolute ‘go-to’ piece of literature for their audience’s trip planning.