Carbon Responsible

A new benchmark for emissions transparency

Climate Change and Sustainability are hugely important issues, but understanding how to help, as business, is complex, contentious and fraught with misinformation. Measurement has come to light as the key issue that needs to be addressed. Accurately recording a business’ contribution to carbon emissions is the first step towards understanding what it should be doing to reduce its impact. Within this market, Carbon Responsible has launched as a key resource for businesses to Measure, Reduce, Report and Engage on Emissions impact. Without the ability to measure, it is impossible for companies to develop reduction strategies and to know how to engage with customers and employees. Carbon Responsible has developed resources (calculators and APIs) to enable measurement and reporting; a suite of download resources to support and answer some of the key questions. What should I measure? What should I report and how? What should I say to consumers and employees? Should I offset? How can I reduce impact?

Insight:

Carbon Responsible needed to build awareness and stimulate demand for these products, while establishing them as robust, reliable and informative, especially in a cluttered market driven by offset providers (with calculation tools designed to drive offset sales). 

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Our approach:

The new Carbon Responsible site was created to cut through the clutter and stand out as a leading, independent specialist, and encourage people to sign up and take clear action. Links to whitepapers, government reports and answers to Frequently Asked Questions, helped inform visitors. Meanwhile, a clear guide to the role and benefit of Carbon Responsible was balanced with a clear guide of what business owners should be doing, and how.

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