Following our research, for the brochure we aimed to move the brochure along from simply being this year’s tours; but rather to become a genuine keep-sake publication with high production values.
Although the look and feel was now much more of a coffee-table publication, the design and content still needed to act as an informative reference piece. The brochure itself had extremely high quality production values: perfect bound, uncoated, tactile stock, rich in beautiful photography and designed to last repeated views.
With regard to the website, we worked collaboratively with the client to analyse exactly how they were using and researching specialist travel information on-line. An increasing number of their audience were using mobiles and tablets to access their incredible range of tours; coupled with their specific methodology of researching destinations and travel information,
Adopting a User Centred Design (UCD) approach, we developed their information architecture, focussing on user experience and reflecting this in the wire framing. Research had shown that the clients wanted a very visual, intuitive style of navigation whilst offering a simple, easy to use responsive booking process.
We worked with the client in the UK and CMS supplier to sympathetically design and build the master responsive html page templates; and work with the CMS provider regarding the integration.
The end result is a complete marketing suite of simple, elegant marketing communication collateral; one that reflects the company’s proud heritage whilst firmly placing them at the forefront of high production values and user centred website design.