Brand
Getting your brand right is fundamental, and it can only be achieved with a considered and established process.
Your understanding of your brand and your customers’ understanding of your brand may not be totally aligned. Our job is to interrogate both you and your customers to identify the job to be done and the opportunity for the brand in the market.
We collaborate with you, your team and (if possible) your customers to draw out your unique values, establish the objectives and review your position within a competitive marketplace.
Finally we map out your brand’s distinctive aesthetic style, including tone of voice, brand guidelines, logos and other assets, making sure it is adaptable across all media platforms.