Wild Dog at WTM

by Tom Dunn

Last year at World Travel Market, Wild Dog introduced the findings from some new research into the role of mobile in the travel research and purchase journey. We found that mobile devices played a much more prominent role for specialist travellers than expected. And that the experience they received was mostly far below par.

This led us to some principles of how to design for mobile; something that we’ve adopted with our clients over the last year, along with Progressive Web App (PWA) as the supporting technology.

This year we’ll be back, showing more expansive research and case studies into how Tour Operators should be thinking about their digital presence across the purchase journey, from initial contact to the trip itself.

You will be able to find us at stand TT901 in the Travel Forward section of the conference, where we will be demonstrating a new product to improve the experience for Operators and their travellers between enquiry and the journey itself.

We’ve called it Canvas, and it allows Tour Operators and Travel Agents to create personalised, shareable itineraries to send to prospective customers as soon as they make an enquiry. This post enquiry period is normally a bit hit-and-miss, with customers being left hanging for 72 hours while itineraries are put together. Alternatively, inflexible PDFs are emailed out; or, further down the line, booked travellers are invited to go to the App Store to download someone else’s app to retrieve their itinerary.

To find out more (and register your interest) visit our new sister site, WildDogCanvas.com, or come and visit us at WTM.

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