The Role of Mobile in Specialist Travel: a New Blueprint for UX and Technology

by Tom Dunn

Our report into mobile and travel is available for download.

Based on a combination of in-depth interviews and user-testing with specialist travellers, and a national study of more than 22,000 travellers as part of AITO’s Travel Insights report, the research sheds new light on the potential of mobile (and its frustrations) in the travel purchase process.

In a world where technology seems to be focusing purely on speed and convenience, how can we create seamless, beautiful experiences for customers who need more? Can mobile inspire as well as just convert? Is it still just the secondary device or does it play a distinct role? How can technology such as PWA offer the opportunity for deeper experience? How can Wild Dog Design help?

For all these answers and more, have a look at the report.

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