Coode Associates – Leadership Consultancy


Coode Associates is a specialist consultancy that works with CEO’s and leadership teams to improve results through a focus on leadership, teamwork and culture. The core consultancy services, ranging from Cultural Alignment through to Team Effectiveness, brings humanity back into leadership.

Wild Dog are delighted to have launched their new website. For the design and development phase, we deconstructed the existing proposition and went through a thorough phase of site analysis and client research, developing an improved information architecture (IA). In order to clearly communicate their point of difference and unique understanding of leadership and company culture, detailed user journeys were mapped out for each service offering.

The project included a comprehensive Information Architecture process, responsive front-end design and development, CMS integration and training.

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The founder, Charlie Coode originally approached us back in 2013 as the organisation was being launched requiring an ID and brand. Charlie required a typographical style, that was both clean and elegant, whilst feeling established and sit comfortably within their accepted international market space. Working with the Coode consultancy name (and Charlie’s surname) we developed the ID to incorporate a neat graphical device into the brand with the two ‘O’s of forming an infinity symbol; suggesting the dynamism and limitless possibilities of effective leadership.